Mei Zhang | WildChina
Mei Zhang is Founder of WildChina, a Beijing-based premium sustainable travel company offering distinctive, ecologically sensitive journeys to all corners of China. A native of Yunnan province in southwest China, Mei earned her MBA from Harvard Business School and worked as a management consultant for McKinsey & Company until she found her true passion in sustainable travel.
Mei started WildChina in 2000, inspired by the clash she perceived between economic development and conservation of both nature and culture in Yunnan. She strongly believed that there was a solution to this: providing a sophisticated interpretation of Chinese culture and nature, and therefore creating experiential travel that was unheard of in China. She built WildChina on the mission to assist travelers to experience China differently.
Today, WildChina is an award-winning tour operator that creates bespoke trips highlighted by rich personal interactions and superior access to experts and venues. Travel to China goes beyond a glimpse of the Great Wall, the Forbidden City, and the Terracotta Warriors. It’s about understanding what you see. A skyscraper surrounded by a multitude of cranes is an opportunity to learn about the vast differences in the lives of the migrant worker who is operating the crane and the young couple who will soon live in the skyscraper. Travel to a remote corner of one of China’s provinces is having the chance to share a cup of tea with a local Yi shaman in his home, and listen to his stories of learning the centuries-old practice from his father.
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